Senior Marketing Manager

About Us!

At Sourcing Unicorns, we recruit globally across the creative and experiential industry, always on the lookout for exceptional talent to bring bold ideas to life. For this opportunity, we’re proud to collaborate with the team at Areal to find the unicorn, the one who will truly make a difference. Together, we ensure a smooth and human-centered hiring experience that reflects the studio’s vision.

About Areal!

Hear it. Feel it. Experience it.

At Areal, we're building the future of immersive audio through custom hardware and software. From the biggest festival stages to the most personal devices, our technology delivers the most natural, immersive sound experience.

With multiple groundbreaking product launches in 2025, including our Upmix Engine and SR1 headphone, we’re looking for a Marketing Manager who can bridge both B2B and Prosumer worlds and thrive in a ramp-up environment.

Role Summary

This role is ideal for someone eager to shape the marketing function from the ground up, balancing strategic direction with hands-on execution. You’ll take ownership of campaigns spanning both online and offline channels — from digital activations and social campaigns to tradeshows, launch events, and distributor programs — ensuring visibility and impact across diverse and demanding audiences including distributors, venues, artists, DJs, sound engineers, and educators.

You’ll collaborate closely with our in-house creative designer (web, design, video, visuals), making sure creative ideas and marketing strategy come together. This is a key position with growth potential into a leadership role as Areal scales.

Your Responsibilities

• Develop and execute marketing strategy and project plans across digital, social, email, events, and partnerships

• Take ownership of product launches, brand activations, and partnerships in a fast-moving, high-visibility environment

• Lead planning and execution for trade shows, launch events, and distributor / partner activations

• Drive the growth of the Areal brand, ensuring it evolves to stay relevant, competitive, and impactful

• Work with our creative designer to deliver consistent, high-impact campaigns

• Create clear messaging that translates complex technology into customer value

• Steer awareness and community engagement in pro audio, education, and prosumer markets

• Work closely with sales management to generate highly qualified leads, persona-tailored materials, and targeted campaigns

• Measure campaign performance and adjust marketing strategies based on data

Your Journey

• 5+ years minimum of marketing experience, ideally in pro audio, AV, music tech, education technology, or related B2B hardware/software environment

• Demonstrated experience with premium or aspirational brands strongly preferred

• A hands-on marketing generalist with an outstanding track record in steering successful online and offline campaigns

• Affinity with sales and customer engagement, able to support the sales process when needed

• Strong strategist and project manager, but not afraid to get hands dirty with execution

• Skilled at switching between B2B and prosumer storytelling for audio professionals, distributors, and educators

• Familiar with marketing tools (HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, etc.)

• Excellent writing and campaign planning skills

• Proven track record in innovative product introductions, go-to-market campaigns, and growth / performance marketing is a strong plus

Title and level will be adapted depending on the selected candidate’s experience and seniority.

Areal Offers

• Work on one of the most disruptive hardware technologies currently in the audio market, with high media and customer attention

• A launch-phase role with full ownership, responsibility, and visibility across the company

• A clear path to leadership as the marketing function and the company expands

• Freedom to test bold ideas, explore new channels, and directly impact Areal’s growth

• A unique workplace at Lab of Tomorrow, an innovation hub where creativity and collaboration are central

• Competitive salary with benefits

• A flexible, hybrid work environment

Thank you for applying. We’re committed to an inclusive process, and we welcome talent from all walks of life. We aim to review every application. Roles in experiential can be ultra-specialized. If it’s not a fit for this one, we may still flag your profile for future opportunities. Thanks for helping grow the Sourcing Unicorns talent ecosystem.